Running a tuition centre can be challenging, but we aimed to stand out by offering quality education and a unique value proposition. In Tavanur, Kerala, we decided to experiment with our offline and online tuition centre to enhance our marketing and sales funnel. Here’s a summary of what we did, what we learned, and our plans for the future.
Our Unique Value Proposition (UVP):
- 🎮 Gamification: Making learning fun through gamification techniques, rewarding students with points, badges, and certificates.
- 📝 Learning Plan: Personalized learning plans based on individual goals, strengths, and weaknesses.
- 🙋 Personal Mentoring: Assigning personal mentors to assist students with doubts, queries, and challenges.
- 🎓 Expert Faculties: Qualified and experienced faculties using interactive teaching methods to ensure clear understanding of concepts.
Sales Funnel Channels:
- Telecalling:
- Contacted 225 leads manually, resulting in 42 connected calls.
- Out of the connected calls, 8 were hot, 8 were warm, and 2 were closed for the 10th class batch.
- Following up with the remaining 6 hot calls and 7 warm calls.
- For the 9th class batch, called 200 leads, resulting in 13 hot calls and 32 warm calls.
- Social Media Ads:
- Ran ads on Instagram and Facebook targeting high school students and parents in our village.
- Generated 6 leads, with 3 successfully closed.
- Total impressions exceeded 100,000, with an approximate spending of 1000 rupees.
- Landing Page:
- Created a landing page on our website (www.windowedu.in) offering a one-week free trial class.
- Landing page included a clear headline, compelling testimonial, benefits list, call-to-action button, and a form to collect contact details.
- Added three WhatsApp links for quick communication.
Results:
🌟 Increased brand awareness, reaching over 100,000 people through social media ads.
📈 Generated 14 leads, with 5 successfully converted into customers within a week.
💯 Achieved a high conversion rate of 36% by providing a free trial class and personalized mentoring.
Next Steps: Scaling Up the Experiment
⬆ Increase social media ad budget, test different creatives and target audiences.
⏩ Optimize the landing page with additional testimonials, social proof, and urgency.
🖋️ Create more content on the website and blog to demonstrate expertise and authority.
📲 Implement SMS marketing for lead and customer nurturing.
📞 Follow up with remaining hot and warm calls for upcoming batches.
☎️ Make daily calls to new prospects for the +2 batch.
📚 Train telecaller to deliver the UVP effectively and handle objections.
📅 Share further experiences and insights in an upcoming blog post.
Stay tuned for more updates as we delve into the details of our landing page creation, experiences, and the application of our learnings. 📝✨
