{"id":340,"date":"2023-05-22T18:35:51","date_gmt":"2023-05-22T17:35:51","guid":{"rendered":"https:\/\/edjourney.in\/?p=340"},"modified":"2023-05-22T18:35:51","modified_gmt":"2023-05-22T17:35:51","slug":"experimenting-with-our-offline-tuition-centre-%f0%9f%93%9a%f0%9f%92%bb","status":"publish","type":"post","link":"https:\/\/edjourney.in\/?p=340","title":{"rendered":"Experimenting with Our Offline  Tuition Centre \ud83d\udcda\ud83d\udcbb"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Running a tuition centre can be challenging, but we aimed to stand out by offering quality education and a unique value proposition. In Tavanur, Kerala, we decided to experiment with our offline and online tuition centre to enhance our marketing and sales funnel. Here&#8217;s a summary of what we did, what we learned, and our plans for the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Unique Value Proposition (UVP): <\/h2>\n\n\n\n<ul>\n<li>\ud83c\udfae Gamification: Making learning fun through gamification techniques, rewarding students with points, badges, and certificates.<\/li>\n\n\n\n<li> \ud83d\udcdd Learning Plan: Personalized learning plans based on individual goals, strengths, and weaknesses. <\/li>\n\n\n\n<li>\ud83d\ude4b Personal Mentoring: Assigning personal mentors to assist students with doubts, queries, and challenges. <\/li>\n\n\n\n<li>\ud83c\udf93 Expert Faculties: Qualified and experienced faculties using interactive teaching methods to ensure clear understanding of concepts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sales Funnel Channels:<\/h2>\n\n\n\n<ol>\n<li>Telecalling:\n<ul>\n<li>Contacted 225 leads manually, resulting in 42 connected calls.<\/li>\n\n\n\n<li>Out of the connected calls, 8 were hot, 8 were warm, and 2 were closed for the 10th class batch.<\/li>\n\n\n\n<li>Following up with the remaining 6 hot calls and 7 warm calls.<\/li>\n\n\n\n<li>For the 9th class batch, called 200 leads, resulting in 13 hot calls and 32 warm calls.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Social Media Ads:\n<ul>\n<li>Ran ads on Instagram and Facebook targeting high school students and parents in our village.<\/li>\n\n\n\n<li>Generated 6 leads, with 3 successfully closed.<\/li>\n\n\n\n<li>Total impressions exceeded 100,000, with an approximate spending of 1000 rupees.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Landing Page:\n<ul>\n<li>Created a landing page on our website (<a href=\"http:\/\/www.windowedu.in\/\">www.windowedu.in<\/a>) offering a one-week free trial class.<\/li>\n\n\n\n<li>Landing page included a clear headline, compelling testimonial, benefits list, call-to-action button, and a form to collect contact details.<\/li>\n\n\n\n<li>Added three WhatsApp links for quick communication.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Results: <\/h2>\n\n\n\n<p>\ud83c\udf1f Increased brand awareness, reaching over 100,000 people through social media ads. <br>\ud83d\udcc8 Generated 14 leads, with 5 successfully converted into customers within a week. <br>\ud83d\udcaf Achieved a high conversion rate of 36% by providing a free trial class and personalized mentoring.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps: Scaling Up the Experiment <\/h2>\n\n\n\n<p>\u2b06 Increase social media ad budget, test different creatives and target audiences. <br>\u23e9 Optimize the landing page with additional testimonials, social proof, and urgency. <br>\ud83d\udd8b\ufe0f Create more content on the website and blog to demonstrate expertise and authority. <br>\ud83d\udcf2 Implement SMS marketing for lead and customer nurturing. <br>\ud83d\udcde Follow up with remaining hot and warm calls for upcoming batches. <br>\u260e\ufe0f Make daily calls to new prospects for the +2 batch. <br>\ud83d\udcda Train telecaller to deliver the UVP effectively and handle objections. <br>\ud83d\udcc5 Share further experiences and insights in an upcoming blog post.<\/p>\n\n\n\n<p>Stay tuned for more updates as we delve into the details of our landing page creation, experiences, and the application of our learnings. \ud83d\udcdd\u2728<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a tuition centre can be challenging, but we aimed to stand out by offering quality education and a unique value proposition. In Tavanur, Kerala, we decided to experiment with our offline and online tuition centre to enhance our marketing and sales funnel. Here&#8217;s a summary of what we did, what we learned, and our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_mi_skip_tracking":false},"categories":[16,18],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-scaled.jpg",2560,1837,false],"thumbnail":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-150x150.jpg",150,150,true],"medium":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-300x215.jpg",300,215,true],"medium_large":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-768x551.jpg",768,551,true],"large":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-1024x735.jpg",1024,735,true],"1536x1536":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-1536x1102.jpg",1536,1102,true],"2048x2048":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-2048x1469.jpg",2048,1469,true],"ocean-thumb-m":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-600x600.jpg",600,600,true],"ocean-thumb-ml":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-800x450.jpg",800,450,true],"ocean-thumb-l":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-1200x700.jpg",1200,700,true],"woocommerce_thumbnail":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-600x431.jpg",600,431,true],"woocommerce_gallery_thumbnail":["https:\/\/edjourney.in\/wp-content\/uploads\/2023\/05\/t7-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"raghumadambath@gmail.com","author_link":"https:\/\/edjourney.in\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Running a tuition centre can be challenging, but we aimed to stand out by offering quality education and a unique value proposition. In Tavanur, Kerala, we decided to experiment with our offline and online tuition centre to enhance our marketing and sales funnel. Here&#8217;s a summary of what we did, what we learned, and our&hellip;","_links":{"self":[{"href":"https:\/\/edjourney.in\/index.php?rest_route=\/wp\/v2\/posts\/340"}],"collection":[{"href":"https:\/\/edjourney.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edjourney.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edjourney.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edjourney.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=340"}],"version-history":[{"count":1,"href":"https:\/\/edjourney.in\/index.php?rest_route=\/wp\/v2\/posts\/340\/revisions"}],"predecessor-version":[{"id":342,"href":"https:\/\/edjourney.in\/index.php?rest_route=\/wp\/v2\/posts\/340\/revisions\/342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edjourney.in\/index.php?rest_route=\/wp\/v2\/media\/341"}],"wp:attachment":[{"href":"https:\/\/edjourney.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edjourney.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edjourney.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}